The core software is, genuinely, if you self-host it: you pay for the server and the time to run it. Session recording and heatmaps are paid add-ons, and Matomo’s cloud is priced by traffic. Free software and free analytics are not quite the same thing.

Can juuna be self-hosted like Matomo?

No. juuna is sold only as a managed dedicated instance: your own server and your own Postgres, provisioned and operated for you. You get the isolation self-hosting buys without operating anything. If running the software yourself is the requirement, Matomo is the better fit.

Why pick juuna over Matomo’s cloud?

Matomo’s cloud removes the ops burden too, so what remains is the model and the product. juuna gives every customer a dedicated instance with its own Postgres, priced flat rather than by traffic, and session replay, heatmaps and Core Web Vitals are in the base product on every plan.

Does juuna have all of Matomo’s features?

No, honestly. Matomo is a much larger product: a tag manager, A/B testing, an ecosystem of plugins built over many years. juuna covers traffic, funnels, retention, user flow, replay, heatmaps and vitals, and stops there on purpose. If you will use Matomo’s breadth, use Matomo.

Compare · updated 2026-08-31

03 · The field

juuna vsMatomo.

Matomo is the veteran of self-hosted analytics: open source, feature-rich, and running on your own hardware if you want it to, with a cloud edition if you do not. For owning your analytics outright, it has been the serious answer since 2007.

juuna agrees about where the data belongs and disagrees about who should hold the pager. Every customer gets a dedicated instance that is provisioned, upgraded and backed up for them, with replay, heatmaps and Web Vitals in the base product. Here is the trade.

Their case

Choose Matomo if…

Open source is a requirement. Matomo’s code is public and auditable, and you can run it on your own hardware, on your own terms, for free.
You need on-premise control: your data centre, your compliance regime, your air gap if it comes to that.
You want the plugin ecosystem. Matomo has years of extensions and a marketplace; juuna deliberately has neither.
You have the team to operate it, and running the analytics stack is work you are glad to own.

Ours

Choose juuna if…

You want the dedicated-server model without the job. Self-hosting Matomo means owning upgrades, backups, scaling and security patching; a juuna instance is all of that, done for you.
You want session replay, heatmaps and Core Web Vitals in the base product. In Matomo’s catalogue the first two are paid add-ons on top of the free core.
You want one flat bill for everything: $29 / $79 / $199 per month, every feature on every plan, no add-ons to price up.
You would rather read a dashboard than administer one: twelve views, one tab bar, nothing to install.

Side by side

Dimension	juuna	Matomo
What it is	Product analytics suite: traffic, funnels, replay, heatmaps, vitals	Full web analytics platform, open source, extensible via plugins
Hosting model	A dedicated managed instance per customer	Self-hosted on your hardware, or Matomo’s cloud
Who runs the ops	juuna does: provisioning, upgrades, backups, patching	You do (self-hosted), or Matomo (cloud)
Pricing model	Flat: $29 / $79 / $199 per month, everything included	Free core self-hosted; cloud tiered by traffic; premium features as paid add-ons
Session replay	Included on every plan, masked by default	A paid add-on, not part of the free core
Heatmaps	Click, scroll and attention maps, included	A paid add-on, not part of the free core
Open source	No	Yes (GPL), with a plugin marketplace
Data ownership	Your own server and Postgres, run for you, erased on exit	Fully yours when self-hosted
Learning curve	Read it on day one	Real: a large product with a lot of surface

What it is: Product analytics suite: traffic, funnels, replay, heatmaps, vitals; Full web analytics platform, open source, extensible via plugins
Hosting model: A dedicated managed instance per customer; Self-hosted on your hardware, or Matomo’s cloud
Who runs the ops: juuna does: provisioning, upgrades, backups, patching; You do (self-hosted), or Matomo (cloud)
Pricing model: Flat: $29 / $79 / $199 per month, everything included; Free core self-hosted; cloud tiered by traffic; premium features as paid add-ons
Session replay: Included on every plan, masked by default; A paid add-on, not part of the free core
Heatmaps: Click, scroll and attention maps, included; A paid add-on, not part of the free core
Open source: No; Yes (GPL), with a plugin marketplace
Data ownership: Your own server and Postgres, run for you, erased on exit; Fully yours when self-hosted
Learning curve: Read it on day one; Real: a large product with a lot of surface

The real difference

Matomo answered the right question in 2007 and still answers it: analytics you can own outright. The price is a role. Self-hosting makes you the operator, responsible for upgrades, backups, scaling and patches for as long as the tool runs, and the behavioural features sit in the paid catalogue rather than the free core.

juuna is the same instinct with the operating removed. Your data still lives on a server that only you rent; somebody else carries the pager, and replay, heatmaps and vitals come standard. If you have the team and want the source, run Matomo and enjoy it. If you want the isolation without the job, that is juuna.

Asked and answered

Is Matomo free?: The core software is, genuinely, if you self-host it: you pay for the server and the time to run it. Session recording and heatmaps are paid add-ons, and Matomo’s cloud is priced by traffic. Free software and free analytics are not quite the same thing.
Can juuna be self-hosted like Matomo?: No. juuna is sold only as a managed dedicated instance: your own server and your own Postgres, provisioned and operated for you. You get the isolation self-hosting buys without operating anything. If running the software yourself is the requirement, Matomo is the better fit.
Why pick juuna over Matomo’s cloud?: Matomo’s cloud removes the ops burden too, so what remains is the model and the product. juuna gives every customer a dedicated instance with its own Postgres, priced flat rather than by traffic, and session replay, heatmaps and Core Web Vitals are in the base product on every plan.
Does juuna have all of Matomo’s features?: No, honestly. Matomo is a much larger product: a tag manager, A/B testing, an ecosystem of plugins built over many years. juuna covers traffic, funnels, retention, user flow, replay, heatmaps and vitals, and stops there on purpose. If you will use Matomo’s breadth, use Matomo.

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