Can juuna really replace Google Analytics?

For traffic and product analytics, yes: pageviews, sources, campaigns, funnels and retention come standard, and the tag coexists with GA4 while you compare numbers. What it does not replace is the advertising pipeline; there is no Google Ads integration.

Can juuna replace Hotjar?

Its replay and heatmaps, yes: masked-by-default recordings, click, scroll and attention maps, on every plan. Its surveys and feedback widgets, no. If those are load-bearing for you, the comparison page says so plainly.

What does consolidating actually cost?

One flat plan: $29, $79 or $199 a month, sized by traffic. Every feature is on every plan, so replay, heatmaps and vitals cost nothing on top; there is no metering to watch and no add-on to unlock.

How do I migrate without losing history?

Run juuna beside the old stack; the tag coexists with anything. Most teams compare numbers for a few weeks, then remove the old tags one at a time. Your GA history stays readable in GA; juuna’s history starts the day its tag goes in.

Last updated · 2026-08-31

04 · In practice

Three tools.One instrument.

juuna replaces the usual three-tool stack, one product for traffic, one for replay and heatmaps, one for performance, with a single flat-priced dashboard on a dedicated instance: $29, $79 or $199 a month, everything included on every plan.

The stack

What does the usual stack look like?

The common shape has three vendors in it. Google Analytics for traffic: free, built around the ads ecosystem, with product questions answered through hand-built Explorations. Hotjar for replay and heatmaps: a subscription tiered by how many sessions you record. And a performance product for Core Web Vitals: typically priced per site or by data volume. Three scripts on the page, three dashboards, three companies holding your visitors’ data.

The costs that do not appear on the invoices: every tool counts a session differently, so the numbers disagree on principle; every added script is another consent conversation; and the metered tools need watching, because the bill moves when your traffic does.

The consolidation

What changes with one tool?

The bill becomes one flat number: $29, $79 or $199 a month, sized by traffic, with every feature on every plan. Whether that beats what you pay today depends on your stack and your volumes, and that arithmetic is yours to run; what the flat price removes for certain is the metering.

The data becomes one model. The visitor who dropped out of the funnel, the session you replay to see why, and the page whose LCP regressed are the same records in the same Postgres, so the tools cannot disagree about what a session is. There is one tab bar over all of it.

The page gets lighter and the list of parties shorter: one first-party tag of 1.0 KB gzipped, plus a 1.9 KB extras file when you switch capture on, all served from your own instance. One vendor to assess instead of three, and the vendor’s infrastructure is a machine rented for you alone.

III

The trade

What do you give up?

Real things. GA4’s Google Ads integration has no counterpart here: if analytics exists to feed bidding, keep GA4. Hotjar’s surveys and feedback widgets are absent: juuna watches behaviour, it does not ask questions. Dedicated performance suites go deeper than field vitals, with tracing and lab runs juuna does not attempt. And a free stack can be assembled from GA4 and Microsoft Clarity, at the price of living on those vendors’ infrastructure and terms.

So the pitch is not that juuna does everything the stack does. It is that the part most product teams actually use, traffic, funnels, retention, replay, heatmaps and vitals, fits in one tool, on one server, at one price that stays put.

Coverage

The coverage, job by job

The job	juuna	The usual stack
Traffic and campaigns	Included	Google Analytics
Funnels and retention	Included, rendered on sight	GA4 Explorations, built by hand
Session replay	Included, masked by default	Hotjar or Clarity
Click, scroll and attention maps	Included	Hotjar
Core Web Vitals from real users	Included, daily p75s per page	A separate monitoring product
Alerts and CSV export	Included	Varies by tool
Erasure requests	One transaction, one vendor	One process per vendor
Scripts on your page	One first-party tag	One per vendor
Where the data lives	One dedicated instance of yours	Three multi-tenant clouds

Traffic and campaigns: juuna: Included; The usual stack: Google Analytics
Funnels and retention: juuna: Included, rendered on sight; The usual stack: GA4 Explorations, built by hand
Session replay: juuna: Included, masked by default; The usual stack: Hotjar or Clarity
Click, scroll and attention maps: juuna: Included; The usual stack: Hotjar
Core Web Vitals from real users: juuna: Included, daily p75s per page; The usual stack: A separate monitoring product
Alerts and CSV export: juuna: Included; The usual stack: Varies by tool
Erasure requests: juuna: One transaction, one vendor; The usual stack: One process per vendor
Scripts on your page: juuna: One first-party tag; The usual stack: One per vendor
Where the data lives: juuna: One dedicated instance of yours; The usual stack: Three multi-tenant clouds

Asked and answered

Can juuna really replace Google Analytics?: For traffic and product analytics, yes: pageviews, sources, campaigns, funnels and retention come standard, and the tag coexists with GA4 while you compare numbers. What it does not replace is the advertising pipeline; there is no Google Ads integration.
Can juuna replace Hotjar?: Its replay and heatmaps, yes: masked-by-default recordings, click, scroll and attention maps, on every plan. Its surveys and feedback widgets, no. If those are load-bearing for you, the comparison page says so plainly.
What does consolidating actually cost?: One flat plan: $29, $79 or $199 a month, sized by traffic. Every feature is on every plan, so replay, heatmaps and vitals cost nothing on top; there is no metering to watch and no add-on to unlock.
How do I migrate without losing history?: Run juuna beside the old stack; the tag coexists with anything. Most teams compare numbers for a few weeks, then remove the old tags one at a time. Your GA history stays readable in GA; juuna’s history starts the day its tag goes in.

Keep reading

juuna vs Google Analytics · juuna vs Hotjar · juuna vs Mixpanel · juuna vs PostHog · Session replay · Web Vitals · The integration docs · Pricing

One tag instead of three.

Flat plans, everything included; every paid plan is a dedicated instance of your own.

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