Alternatives toGoogle Analytics.

juuna replaces the part of GA4 most teams actually use, traffic, sources, campaigns, realtime, funnels and retention, and adds what GA4 never had: session replay, click, scroll and attention heatmaps, and Core Web Vitals, in one dashboard with no query language. Every customer runs on a dedicated instance, your own server and your own Postgres, so the data never shares a machine with anyone.

Pick it if

You want GA4’s questions answered on sight, plus replay and heatmaps, with the data on hardware nobody else rents.

Pricing model

Flat: $29 / $79 / $199 per month, everything included on every plan.

The catch

Not open source and not self-hostable: juuna is sold only as a managed dedicated instance. If running it yourself is the requirement, pick Matomo or Umami below.

Plausible is the archetype of the lightweight GA4 replacement: a script measured in hundreds of bytes, no cookies, open source under AGPL, and a dashboard you can read at a glance. It runs in a multi-tenant EU cloud, or you can self-host the Community Edition on your own terms.

Pick it if

Counting visits is the whole job and you want the lightest, cleanest tool that does it.

Pricing model

Tiered by monthly pageview volume; the self-hosted Community Edition is free.

The catch

Aggregate counting by design: no session replay, no heatmaps and no user-level analytics, so it cannot tell you what any individual user did.

Fathom has sold simple, cookieless web stats on a single screen since before privacy-first analytics was a category. One script tag, a deliberately plain dashboard, and a company whose entire business is the subscription.

Pick it if

You want Plausible’s simplicity as a pure product, with nothing to host and no editions to weigh.

Pricing model

Tiered by monthly pageview volume, paid only.

The catch

Web stats only, and thinner reporting than GA4 on purpose: no replay, no heatmaps, and the current product is closed source, so there is no supported self-host path.

Umami is the self-hoster’s pick: MIT-licensed web analytics you run against your own database, with a clean dashboard and a small script. A hosted cloud exists for teams that want the tool without the ops.

Pick it if

You want to own the stack outright, licence included, and are happy operating what you own.

Pricing model

Free to self-host; the hosted cloud is priced by usage.

The catch

You are the operator: upgrades, backups and scaling land on you. And like the other lightweight tools, there is no replay and there are no heatmaps.

Matomo is the veteran, in production since 2007 as Piwik, and the closest thing on this list to a full GA replacement: campaigns, goals, ecommerce and user-level reporting. Self-host it under the GPL for free, or pay for the managed cloud.

Pick it if

You want GA4’s depth without Google, and have either the will to self-host or the budget for the cloud.

Pricing model

Free to self-host at the core; cloud priced by traffic; several features are paid add-ons.

The catch

Depth costs simplicity: it is a large product with a lot of surface, a serious self-host install is real server work, and features like heatmaps and session recording are sold separately.

PostHog is the heavyweight: product analytics, session replay, feature flags, experiments and a warehouse in one platform, open source at the core, priced by usage with a generous free tier. As a GA4 replacement it is the most capable tool on this list, and the most to hold.

Pick it if

You are leaving GA4 because you outgrew it, not because it was too much.

Pricing model

Usage-based per product, with a free tier.

The catch

It is a platform, not a light tool: the surface area is large, the learning curve is real, and usage-based bills want watching.